Continental Gold Supports the Development of Local Coffee Farms

Zijin News - Colombian coffee brands, supported by Zijin’s local unit Continental Gold, are entering the global market quickly. They have made an appearance at the 3rd China International Import Expo, and their products are now sold on online export platforms, to boost international sales.

“At first, we hoped that our coffee could one day be served at every household in Buriticá,” said Didier Higuita, owner of Café Panorama. “However, with the help of Continental Gold, we have gone far beyond that. Now, our products have entered the global market. Starting with China, Canada, the Netherlands and the UK, our products will ultimately reach every corner of the world.”

Colombian Coffee Served at Zijin’s Headquarters

Continental Gold supports the development of coffee farms within its footprint by providing them with training on business management. It also helped them to create their own business models, increase brand recognition, and conduct branding. In the first half of 2021, local coffee farms formed their own association with the help of Continental Gold. With a membership of 13 local brands, the association covers 260 coffee-planting households from local communities.

A Cup of Colombian Coffee Made at Zijin’s Coffee Bar

Through close communication with surrounding communities, Continental Gold helped to bring in over 1600 agricultural projects to these areas. In the future, the company will continue to drive economic development in the region by supporting local industries, so as to benefit more members of its host communities.

À propos de Zijin Mining
Zijin Mining est une entreprise mondiale leader dans le secteur des métaux et de l'exploitation minière, et l'un des plus grands producteurs mondiaux d'or, de cuivre et de zinc. La société compte plus de 30 sites miniers et projets d'envergure répartis dans 19 pays sur 5 continents. Grâce à ses solides capacités internes en matière de recherche, d'ingénierie et de développement, Zijin maintient une efficacité opérationnelle élevée à moindre coût, tant pour les acquisitions que pour les opérations. Cette approche lui permet de se positionner en tant que leader de la création de valeur, guidée par une philosophie de développement pour tous et soutenue par des performances exemplaires en matière d'environnement, de responsabilité sociale et de gouvernance. Les actions de Zijin sont cotées à la Bourse de Hong Kong (HKEX : 2899) et à la Bourse de Shanghai (SSE : 601899).